We’ve all been there: you stride into the Luxor, Mohegan Sun, or Tropicana with confidence and a wallet full of cash, ready for some enjoyable, sensible gaming and maybe two rounds of drinks. Hours later, you have no idea what time it is, how many drinks you’ve had, or how much money you’ve lost — and you still don’t want to leave. How do casinos manage to trick otherwise rational people into spending hundreds and thousands of dollars based on the literal roll of the dice or spin of the wheel?
Casino stars Joe Pesci and Robert De Niro, who had just finished work on Goodfellas, a fact-based crime drama that nailed the look and feel of organized gambling in the United States. It’s a world of seedy dealers and criminals who are more concerned with their kickbacks than the lives of the people they are exploiting.
While the glitz and glamour of casinos attracts a crowd, they also generate substantial tax revenues that help keep local economies afloat. In some cities, casino money provides the bulk of municipal budgets and allows politicians to avoid spending cuts or higher taxes elsewhere.
Casinos tap into a deep-seated human desire for entertainment and the opportunity to win money. By combining these elements, they create a euphoric experience that keeps customers coming back for more. Showcase positive reviews and videos of happy guests and lucky winners on your website. Encourage customers to post about their experiences on social media and tag your casino so you can respond. Consumers trust each other more than brands, so these tactics will help you gain new customers and grow your business.