Whether they’re full of flashing lights or just a place to relax, casinos are designed to keep people coming back for more. That’s why it’s important for casino brands to keep a finger on the pulse of what their audience wants in order to boost engagement and loyalty.
Gambling has been a part of human society for millennia. From wooden blocks used in Chinese gambling to dice and playing cards appearing around 500 BC, it’s clear that humans are hardwired for this type of entertainment. Unlike video games that allow for some level of skill, the majority of casino games are games of pure chance. From slot machines that replicate spinning reels to games of poker, all casino games require some form of luck.
Many gambling addictions stem from the trance-like state that casinos create. This hypnotic state of euphoria and excitement allows players to escape their real lives and lose themselves in the moment. It’s no wonder why many casino patrons return for more despite their mounting losses.
While most movies only scratch the surface of Vegas, Martin Scorsese’s Casino reveals how organized crime and large gambling corporations took over the desert city. With a tight plot and taut narration, the movie keeps the viewer engaged until the final credits roll.